Every project follows the same steps, whether you choose a live shoot or an AI-generated video.
We study your market, pull 2–3 competitors, price out what a lead is currently costing, and pick the offer that will actually work on video.
We write 2–3 hooks for different ad formats and help you choose: a live shoot day, or an AI-generated version if your schedule is tight.
Live shoot: we bring our own lighting and audio and film the actual work and testimonials on-site. AI path: we build the avatar and generate the video — no schedule needed from you.
We cut the main video plus 3–5 short versions formatted for Reels, Stories, and your landing page.
We publish the landing page, launch Meta and Google Ads, and connect the lead form to your CRM or a sheet. If you're using the AI digital employee, it goes live here too.
Every week we review cost per lead, cut the creative that's underperforming, and put more budget behind what's driving calls.
One shoot day on location or in a studio, scheduled around your team's calendar. Not needed for the AI video path.
A 15–20 minute call to lock the hooks and messaging before we shoot or generate anything.
A real person still needs to close leads that the AI employee books or hands off — this isn't a fully hands-off system.
We'll map out dates on a call — based on your market, niche, and how much time you actually have.