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Real market benchmarks, not made-up percentages

This page fills in with real case studies as Yami Vids projects launch. Below are illustrative benchmarks for the South Florida local-service niche, clearly labeled as estimates.

Ads reporting screenshot — 16:9 image
Niche Video type Channels Typical CPL*
Roofing Live shoot Meta + Google Local $25–45
Med Spa / Aesthetics Live shoot Instagram Reels $15–30
Law Firms AI-generated Google Search $60–120
HVAC / Home Services Live shoot Meta + Google Local $20–40
Water Treatment AI-generated Meta + Google Local $20–40

*CPL (cost per lead) — a general estimate for the South Florida market. Actual numbers depend on season, budget, local competition, and whether the video is live-shot or AI-generated.

How we measure

Three numbers we check every week

CPL

Cost per lead

What it costs to get one call or form fill — the main number we work to bring down, week over week.

CTR

Video engagement

Watch time and click-through — tells us if the creative itself is working, separate from targeting.

SHOW

Lead-to-call rate

How many leads actually turn into a conversation — the AI digital employee is built specifically to close this gap.

Want to see what these numbers look like for your specific niche? We'll walk through the math on a call — no generic slide deck. — Yami Vids team

Want your own line in this table?

Let's talk through your niche's economics on a short call.